MOBILE APPLICATION WITH AUGMENTED REALITY FOR THE TOURIST EXPERIENCE: A CASE STUDY IN THE DISTRICT OF CASA GRANDE, PERUVIAN NORTH COAST

Abstract

When visiting the Casa Grande District, tourists arrive at the Main Square, from where they see around them many buildings to which they only take pictures and then leave, but they do not know about the history and value that each of them represents. Thus, the objective of this research is to value the diverse architectural heritage that the Casa Grande District has and at the same time improve the tourist experience, through the use of a Mobile Application with Augmented Reality. To carry out the experimental research, the agile Mobile-D methodology was used, which has 5 phases: Exploration, Initiation, Production, Stabilization and Testing;  in the Research Design, two groups were used:  Experimental Group (Ge) and Control  Group (Gc), while Student's t-test was used to validate the hypotheses.  Finally, the results revealed that the Mobile Application with augmented reality presented better results in the Ge with respect to the Gc in each of the indicators: time and cost of access to information, the number of visits and the satisfaction of tourists.