The Behavior Of Spending And Its Financial Impact On The Consumer Of Basic Basket Products In Ecuador

Abstract

The objective of this research work was to determine the spending behavior and its financial incidence of the consumer of basic basket products in the city of Riobamba. Study carried out through a mixed, qualitative and quantitative methodology; through analytical, synthetic, deductive and inductive methods; with a non-experimental, cross-sectional and documentary design. Where research techniques were applied with the interview and the survey with their respective instruments; the use of Spearman's correlational method to verify the proposed hypothesis. This is how the main results were: disproportionate spending based on income; and ant expenses are contemplated that influence the income that can be used for savings. Hence, The current financial situation of the economically active population was proposed through a statistical analysis study to determine how it affects the level of consumption of products belonging to the basic basket, in addition to proposing solutions for personal finance management. Concluding that the technical study of the different economic variables is important for the strengthening of consumer decisions; recommending to the population that local consumption be encouraged and achieve a behavior of measured spending. Concluding that the technical study of the different economic variables is important for the strengthening of consumer decisions; recommending to the population that local consumption be encouraged and achieve a behavior of measured spending. Concluding that the technical study of the different economic variables is important for the strengthening of consumer decisions; recommending to the population that local consumption be encouraged and achieve a behavior of measured spending.