Utilizing potentials and problems into business opportunities for the BMC method in educating students

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Hesri Mintawati, Paikun, Kurniawan, Yudi Nata


The entrepreneurial ability of undergraduate graduates is a problem for universities. Project-based learning with the issue of the existence of zeolite stone waste due to the construction materials industry is the main focus in this research. This research aims to create new businesses for students who have participated in project-based learning. A combination of quantitative and qualitative methods is used for business feasibility analysis. Data collection uses a survey method to identify the readiness of raw materials, production equipment, markets, and resource requirements, as a basis for analyzing the feasibility of running a zeolite powder production business. Furthermore, an analysis of the cost requirements and feasibility benefits of running a business is carried out using the business model canvas (BMC) method. The survey results show that the raw material for zeolite stone in one mine can provide raw materials for 30 years, hammer mill machines are available on the market as production tools, the market for zeolite powder in Indonesia is quite low, but consumers in Asean countries are very high. The results of this business plan analysis are profitable, so the zeolite powder production business is declared feasible to run.

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