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Companies as organizations focused on the fulfillment of particular objectives direct and maximizing limited resources in the function of satisfying needs in society, however, motivated by profit and rarely conceived of their investors as sufficient, causing neglect and distancing from the commitment to ethical and responsible management of resources, oriented by market orders, under policies more concerned with their profits than with operational practices that, in addition to improving their competitiveness, help to improve social conditions in a reactivation process after the pandemic experienced, contribute to the quality of life in general in the communities involved in their production processes, in other words, the generation of shared value (SV). The results of a study that sought to identify, through the perception delivered by students and graduates of an administration program of a public university, the level of perception of learning that allows contributing to the culture in the generation of shared value in organizations. It is a population that, due to its formation, challenges them with the transfer of knowledge that contributes to the economic reactivation, as well as to the generation of SV in the organizations. The study is based on Porter's and Kramer's ideas on preconceiving a) products and markets, b) redefining productivity in the value chain, and c) building support clusters. The methodology implemented for the analysis was mixed, using the survey as a data collection instrument. The results show that the students and graduates of the program observed show that there is a medium-low environment in the three concepts evaluated, with a medium level of 40%, a low level of 35% and a high level of only 24%.
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