Main Article Content
The paper aims to understand and conduciveness the present status of banking services of rural area in Gujiniguda, Jeypore Mandal Koraput Dist, Odisha. The study is descriptive in nature. The study was conducted to analyze the cognizance and conduciveness levels regarding banking services in rural area of Koraput dist. The respondents were interviewed through structured non-disguised questionnaire. The respondents were asked about their cognizance and conduciveness, usage and level of satisfaction from various formal and informal banking services. Statistical tools like frequency test and chi-square test were used to analyze the data. The focus of the study is to find out the level of cognizance, conduciveness and satisfaction in banking services.