The new style of strategy making: a new state of business competition

Abstract

In fact, the changes observed in the competitive environment are due to the development of management practices which have become complex and difficult to imitate by competitors. The new strategic management approach view strategy as a resource in itself. This resource requires more autonomy in order to be enriched by all the actors. In this perspective, we have prepared this study in order to become familiar with this new trend where companies are invited to be in super performance unless all of its strategic potential is considered. The ultimate goal of this study is to see how business strategy works in reality based on the strategy as practice (SaP) approach. At the same time, what articulation between the SaP approach and the competition.