Self-Perception of Diary Entrepreneurs in their Empowerment –An Empirical Study with Special Reference to Tumkur District, Karnataka

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S. P. Swetha, Dr. V. Rajeswari


Dairy production is traditionally an important source of livelihood for the rural population of India and an integral part of the crop-livestock production system. The dairying has been considered as a potential means of alleviating large scale unemployment, especially in rural areas. Women play a key role in animal, farm and home management. Successful dairy enterprise not only improves the socio-economic status of rural women, but also assures a sustained and assured means of income to supplement their income from the main enterprise. The research study focuses on identifying the self perception of Diary entrepreneurs regarding their empowerment. Increasing women’s economic participation, the aggregate income levels of poor households increase and there is a direct positive effect on children’s health, nutrition and education since women are more likely to invest their extra income in basic family maintenance.

The composition of people which formulate independent business identity for some specific purpose is commonly known as organization and getting desired outcome within defined resources is treated as effectiveness. The empirical research was undertaken by the researcher to analyze and identify the perception levels of Diary entrepreneurs and their empowerment through structured questionnaire and has chosen Diary entrepreneurs in Tumkur District of Karnataka for the purpose of the analysis. The purpose of this study was to identify the causal relationships between self perception and their empowerment of entrepreneurs. The research design involved developing scale for “self-perception of entrepreneurs” and validating scale for “empowerment”. The data for this survey were collected from 455 respondents through structured questionnaire. The main hypothesis of the study is to know the relationship between self perception and empowerment. Structural Equation Modeling is a comprehensive statistical approach for testing the hypotheses on the relationships between the manifest variables and latent variables, sometimes called covariance structure analysis, causal modeling or Lisrel modeling. This study contributes by developing a new scale for measuring the self perception of diary entrepreneurs regarding the empowerment. A positive relationship between self perception of beneficiaries and their empowerment has been empirically confirmed using SEM. It is a special attempt to test the relationship between self perception of the beneficiaries   and empowerment of Diary entrepreneurs in Tumkur District of Karnataka.

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