Does Consumer Preferences Leads to Adoption Intention For Electric Vehicles? A Literature Review on Indian Studies

Abstract

The present study is a literature review on Consumer Preferences for Electric Vehicles in India. The article examines various factors affecting the adoption intention towards Electric Vehicles. Many studies revealed that EVs is environmentally sound and addresses environmental issues such as air pollution, global warming and vehicle emissions, in contrast to the conventional fuel vehicles. As a result, global concern is moving towards eco-friendly options such as electric vehicles. At present, the EV adoption is still nascent in India, in spite of understanding various factors influencing Customer Preference towards EV’s. This study focuses on reviewing the Indian Consumer Preferences and adoption perception of EVs. The review analysis helped to understand the scenarios and future of EVs in India. There is an immediate need to shift from Customer Preferences to addressing the intentions which can bring a Behavioural Intention and Adopt the EV’s. Firstly, this article brings out the summary of choice and selection perception of Consumers towards EVs. Secondly, to understand consumer preferences, the study has considered the systematic literature review of 21 articles using comparative analysis. The findings suggests that other than government tax relief and subsidies, better ground work, strong customer support system, after sales service are the factors contributing towards deriving interest in EVs that can lead to adoption intention. Finally, several strategies and under discovered factors are recommended to improve EV consumer preference.