The Need for Digital Sustainability for the Growth of Businesses in India
Main Article Content
Abstract
Digital sustainability uses digital transformation tools like improved connectivity and the Internet of Things (IoT) to help the environment and assist sustainable company operations. However, because the internet is responsible for about 4.6% percent of global greenhouse gas emissions, it can be a difficult circle to square. Fortunately, some well-established, real-world examples of how it can function already exist.
Smart digital technology, for example, can assist building managers in reducing the carbon footprint of elements of our built environment by optimising energy use using IoT connectivity and artificial intelligence (AI). Big data analytics can help to support and strengthen social safety nets that would otherwise struggle to identify, reach, and serve all potential beneficiaries. The problem is figuring out how to apply technology to solve a problem or improve an existing solution.
We look at how digital technologies are assisting in the combating climate change and promoting sustainable development. New startups have used digital technologies to develop innovative solutions to unresolved societal problems. These are referred to as "digital sustainability activities" in general. We propose a deep learning objectives that identifies new issues in venture creation, marketing strategies, and ecosystems, as well as new perspectives on acceptance and organizational logical reasoning, by focusing on the digital toolset used by pioneering businesses. We believe that digital sustainability may catalyse empirical gains in entrepreneurship, innovation, and strategy, all of which have the potential to benefit society.
The findings of this research imply that digital sustainability for entrepreneurs has a huge impact on growing their business. If they do not utilize latest digital techniques effectively, the augment is slow and redundant in some cases. It does show that digital transformation impact sales numbers and lead numbers for startups.