Main Article Content
Agriculture is one of the most important activities of the primary sector of each country, being the most important resource available to man for subsistence. Tourism is identified as one of the solutions to boost the economy based on society. The objective of the research is to determine the potential for the development of rural tourism and agrotourism in the municipality of Camajuaní in the province of Villa Clara in Cuba. The justification is based on the need to identify resources and attractions for the practice of tourism modalities in the municipality, which reveal the potential of the region and contribute to local development. Qualitative methods were used through the application of a group of techniques such as documentary analysis, group discussion and analysis of weaknesses, threats, strengths, and opportunities (SWOT). The results showed that the territory has unexploited natural attractions and great potential for rural tourism and agrotourism. No products were identified in the area that represent direct competition for these modalities and there is political and social will to combine the sectors of Agriculture and Tourism. It was concluded that rural tourism and agrotourism represent a new alternative to reactivate the economy of rural territories and to generate added value to agricultural work. The analyzed territory is an ideal space for these activities, given the potential it presents.