Main Article Content
The goal of this study is to (1) confirm elements of innovative accountant competency, (2) investigate the effect of innovative accountant competency on firm growth via the mediating effects of business management efficiency and financial reporting quality, and (3) investigate the effect of innovative accountant competency on firm image. Four hundred forty-one accounting directors from Thai firms listed on the Thai Stock Exchange were chosen as the sample, and data were gathered. The index analyzing the absolute quality of fit measures the outcomes of the structural equation model (SEM) of the analysis model's fit index of inventive accountant competency. Furthermore, the findings of OLS regression analysis, path coefficients, and hypothesis testing reveal that creative accountant competency has a positive, important influence in predicting and driving business management efficiency and financial reporting quality. Business management efficiency and financial reporting quality both have a beneficial influence on firm growth; thus, creative accountant competency has an indirect impact on firm growth. Efficiency in business management and the quality of financial reporting are also mediators of inventive accountant competency-firm growth. Furthermore, financial reporting quality has a good influence on business image, therefore creative accountant competency has an indirect impact on firm image. In this study, financial reporting quality is also a moderator of creative accountant competency-firm image correlations. Accountants that focus on Reskill, Hard skill, and Soft skill in order to be innovative can accomplish company growth and image.