Impact Of Financial Literacy On Investment Decisions In Ballari District Of Karnataka

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Sathishkumar.B , Prof. Ramesh O Olekar

Abstract

Investment decision-making will involve cognitive, psychological, social and behavioral aspects. Financial literacy includes financial knowledge, financial behavior, financial awareness and financial attitudes. This study aims to analyze the impact of financial literacy on investment decisions of individuals in Ballari districts. This study is most dependence on primary data, so for collection of primary data we have been selected simple random sampling technique. For analysis of data researchers has used Test of Homogeneity of Variance and One way ANOVA as statistical tools.

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