Environmentally Friendly Rice Product Management Model of Ban Na Ket Farm Women Community Enterprise, Khok Pho District, Pattani Province, Thailand

Abstract

The objectives of this research are 1) to study the context of environmentally friendly product management of community enterprises; 2) to study the environmentally friendly product management process of community enterprises; 3) to study the management affecting the environmentally friendly product management process of community enterprises; 4) to propose an environmentally friendly management model for rice products. This study is mixed-method research. The research area was the community enterprise of Ban Na Ket Farm Women Community Enterprise, Khok Pho District, Pattani Province. The sample group in quantitative research applied a questionnaire of a hundred and three people and in qualitative research applied in-depth interviews with eleven key informants. It found that general information of the Farm Housewives Group Community Enterprise, Ban Na Ket, Pattani Province, found that the Ban Na Ket Farm Women Community Enterprise were female, aged 20-40 years, had a bachelor's degree, had average monthly income 10,001-20,000 baht, and had 3-5 years of work experience. As for the results analysis of management factors affecting the environmentally friendly product management process (classified by SWOT analysis) overall was different. When considering each aspect, it showed that every aspect was different with statistically significant at the 0.05 level. The results analysis of management factors affecting the environmentally friendly product management process (classified by analysis of the environment) overall was different. When considering each aspect, it showed that the price, the distribution channel, and different marketing promotions were different with statistically significant at the 0.05 level.