Guidelines to Developing Competency of Entrepreneur’s SMEs for Enhance Competitiveness in ASEAN Context in Su-Ngail Kolok Naratiwat Province, Thailand

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Oraphan Chanin, Pinit Duangchinda, Jantira Phooma, Chanwit Chanin

Abstract

In this research, study about 1) to study the need to develop the competency of entrepreneur’ SMEs. 2) to evaluate and develop the competency of entrepreneur’ SMEs. 3) to create Model of competency of entrepreneur’ SMEs. 4) to set guidelines to developing competency of entrepreneur’ SMEs for enhance competitiveness in ASEAN context in Su-ngaiKolok district, Naratiwat province. This research is quantitative and qualitative research. The sample in this study was 400 entrepreneurs in Su-ngaiKolok district, Naratiwat province. In addition, entrepreneurs government and academic were interview. The research tools used were questionnaires and interviews. The evaluate competency of entrepreneur’ SMEs found that competency of entrepreneur’ SMEs have high level of competency (average 4.13) and the highest level of entrepreneurs’ SMEs competency were self-concept. (average 4.47). Model of competency of entrepreneur’ SMEs were leadership, technology, ethics and law, determination, systematic planning, problem solving, creative, risk management. Furthermore, guidelines to developing competency of entrepreneur’ SMEs for enhance competitiveness in ASEAN context in Su-ngaiKolok district, Naratiwat province found that 1) Related parties should be exchange the problems to be guideline for improve policies and strategic. 2) The government should create cooperation with financial institutions to support funding for entrepreneur’ SMEs.  3) Related parties should be improve skills to making decision and solving problem. 4) Government should collect the statistical data to be accurate and up to date. 5) Education institutions are able to use information as examples in the case of studies. 6) Education institutions should be training the operation other than professional knowledge.

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