Role Of Pro-Socialness In Creating Social Entrepreneurial Intention: A Study Of Omani Undergraduate Students

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Anju Ravi , Dr.Ajith Mohan KR


Purpose: To examine how pro-socialness affects students’ social entrepreneurial intentions.

Design: Data was collected from 400 undergraduate Omani students, and pro-socialness was incorporated into the model developed by Tran and Korflesch (2016) to understand their social entrepreneurial intentions. This was analyzed using AMOS structural equation model analyses. Serial mediation analysis using PROCESS MACRO tested the specific indirect effects of the mediators in the research model.

Findings: Pro-socialness significantly influences social entrepreneurial self-efficacy and outcome expectations. A person with high pro-sociality will have a strong belief in their abilities and expect favorable outcomes from starting a social venture. The findings verified the effect and positive influence of social entrepreneurial outcome expectations on social entrepreneurial intention. This implies that pro-socialness is not a sufficient antecedent for intention, but can induce self-efficacy, which develops favorable outcome expectations and ultimately leads to intention.

Originality: This study provides an empirical validation of Tran and Von Korflesch’s (2016) model to study social entrepreneurial intentions. It examines how socially relevant traits develop such intentions, and validated the serial mediating model, proving that pro-socialness indirectly influences intention through self-efficacy and outcome expectation in series. This serial mediation effect has not been examined in extant literature.

Practical Implications: The findings suggest the need to inculcate pro-sociality among students. Policymakers can consider various methods to inculcate pro-socialness among university students to develop social entrepreneurial self-efficacy, such as introducing social entrepreneurship into the curriculum.

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