Variation In Consumer Behavior Due To Covid 19 In Jalandhar (Punjab)

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Dr. Tirtha Saikia , Ankita Wadhwa


A pandemic coronavirus is presently sweeping the globe (Covid-19). The pandemic that began in Wuhan, China, has put every country on the earth in an unprecedented situation, with social and economic ramifications. This research assesses the short- and mid-term impact of COVID-19 restrictions on consumer behavior using two waves. Businesses suffered a huge financial loss as a result of the COVID-19 outbreak and subsequent lockdowns. Now that, India has been hit by two major COVID-19 outbreaks, the rich data from these pulse checks allows us to take a step back and examine how the pandemic has changed people's behavior. Which shifts in the commodities and services purchased by Indian households and the techniques used to make those purchases have proven to be fleeting or driven by necessity. The goal of this research is to see if diseases and pandemics have an impact on consumption habits in rural and urban Punjab. To investigate the impact of the COVID-19 epidemic on Punjab consumption patterns.

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