Internal Environment Building Entrepreneurship Behaviour Of Coconut Farmers: Through The External Environment

Abstract

This study places the external environment as an intervening variable when influenced by the internal environment into a force for the internal environment to form innovative, proactive, and aggressive entrepreneurial behavior and dare to take appropriate risks in challenging situations to produce the right strategy. The research was conducted on coconut farmers in Tanjung Barat Regency with 149 coconut farmers. Sampling was carried out purposively with the criteria determined by the researcher based on the sub-districts that have coconut land areas and supported by the affordability of researchers to come to the place. Researchers conducted survey techniques by coordinating with the Department of Agriculture and discussing with agricultural extension workers in Tanjung Jabung Barat Regency. Some of the information obtained from the Department of Agriculture and Agricultural Extension helped researchers develop a questionnaire to be answered by coconut farmers. Data was collected by distributing questionnaires, interviews, and observation techniques. The data analysis method uses inferential statistics to determine the causal relationship or influence between variables using Smart PLS 3.0. The total entrepreneurial behaviour is influenced by the internal and external environment by 0.730. The contribution given by the internal environment to entrepreneurial behaviour is 0.169. The indirect effect of the internal environment through the external environment is 0.561. This study indicates that the external environment variable indirectly through the external environment has a more significant contribution to entrepreneurial behaviour than the direct influence.