Psychological Impact of Marketing and Advertising Strategies of Nestle

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Dr. A.Jalaludeen

Abstract

Nestle is an internationally renowned MNC which has acquired its position in the market through rigorous strategy making and product innovation. It has developed and changed dynamically with the changing times and the demand, preference and taste of the consumers. The focus product differentiation strategy is not only satisfying the changing generation needs but is also coming up with products which work on a variety of bases. Nestle as a company wants its consumers to learn about their products ,product aspects, potential customer benefit, how to use , maintain or even dispose of the product and new ways in which the customers can utilize the said product hence maximizing their satisfaction levels . Hence they not only aim to fulfil the objectives of the company but also the needs of the consumers.

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