GLOBALIZATION AND ITS IMPACT ON WORLD ECONOMY REFERENCE TO GOLD MARKETING

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S. Christopher, Dr. T. Vijayakumar

Abstract

Indian e-commerce paves the way to all Kinds of products to online customers especially trading of Gold and silver through online trade. The Gold and Silver are deliverable in physical form at wholesale market price. A customer can buy and sell gold online too. In Gold business, people think that India is a Gold crazy country. People started buying gold in the form of Gold coins or Jewellery. Gold is the most loved precious metal. People are confused and fear of buying Gold due to the price fluctuations, purity of gold and preach of trust regarding the Jewellers.


 


The main aim of the study is to find out the buying behaviour of gold for ornamentation or for investments. In this study, I have collected secondary data from online gold rate and rate of investments from website. In India, 52% of gold production is for jewellery alone. This is a 25% of the total physical demand of world wide. Gold consumption in India shows that it is not just for an ornamentation rather it is an investment. People rush to buy gold when they feel that it is a safe investment during fluctuation and future uncertainty.


 

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