The Role Of Intellectual Capital To Achieve Customer Loyalty: A Field Study On First-Class Hotels In Iraq

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Omar Ahmed Mohammed , Hichem Khlif


The research relied on the dimensions of intellectual capital to reach customer loyalty in the first-class hotels in Iraq as a field for research and the results of the application of the dimensions of intellectual capital and the extent of the relationship and influence on customer loyalty in those hotels, in addition to adopting the objective philosophy to identify the problem and derive hypotheses and reach the results. Extracting the results from the analysis of the field study on hotels, which was carried out through the questionnaire form, as well as the use of the (t) test to reach the moral results compared to the known basic criteria, and the research found that there is an effect of strategic leadership in gaining customer loyalty.

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