Creative Tourist Satisfaction Model In Creative Community-Based Tourist Attraction Along Nong Khai - Khon Kaen, Thailand Railway Route

Abstract

This research aims to analyze the structural equation model of Creative Tourist Satisfaction model which consists of 3 variables: 1) Creative Tourist Experience, 2) Creative Tourist Expectation, and 3) Creative Tourist Satisfaction. The questionnaire survey was developed to collect data from 1200 tourists in the creative community-based tourist attraction along Nong khai - Khon Kaen, Thailand Railway Route: Baan Nong krung, Baan Pai District, Khon Kaen Province, Baan Non-Kok, Muang District, Udonthani Province and Baan Pa Kho, Nong khai Province, Thailand. According to the results, Creative Tourist Experience directly influences Creative Tourist Expectation and indirectly influences Creative Tourist Satisfaction through Creative Tourist Expectation. There is a direct correlation between Creative Tourist Experience and Creative Tourist Satisfaction, and between Creative Tourist Expectation and Creative Tourist Satisfaction.