Digital Entrepreneurship Competency And Digital Entrepreneurial Intention: Role Of Entrepreneurial Motivation

Abstract

Purpose-The present study aim is to analyze the association between digital entrepreneurship competencies and digital entrepreneurial intention. In addition, to investigate the mediating role of entrepreneurial motivation between digital entrepreneurship competencies and digital entrepreneurial intention.

Design/methodology/approach-A survey of 423 students of different academic and professional courses was carried out near the Capital Region of India. The data has been collected with a structured questionnaire and analyzed using multiple regression analysis.

Findings-The result confirms that digital entrepreneurship competence (DEC) significantly impacts digital entrepreneurial intention (DEI) and entrepreneurial motivation (EM) mediates the relationship between DEC and DEI.

Research limitations/implications-DEC and EM are vital to prepare students and build their intention to become DE. The core outcome primarily consolidates the importance of DEC and EM for students to become entrepreneurs in the future. So, Academician should club the various digital competency skills in their curriculum, which are essential drivers of student’s motivation and building their DEI. The policymakers and government should provide the platform to encourage the students to present their business model where they get recognition.

Originality/value-The technological advancement and rapid growth of digital technologies are renovating the market and society across the globe. The novelty of this study is to develop the significant impact of DEC on DEI and EM to mediate the relationship between DEC and DEI.