Business Opportunities And Challenges For Women In The Travel And Tourism Industry During Pandemics Covid-19

Abstract

COVID-19 was a pandemic that decimated the tourism industry in the 21st century, making it one of the world's largest markets. Using text mining techniques, this study tries to show how travellers reacted to pandemic tendencies. A total of 23,515 cases from TripAdvisor forums in the United States, Europe, and Asia will be analysed between December 30, 2019, and March 15, 2020.

The travel and tourism industry is a significant contributor to the economy of the entire planet. According to the WITC's Economic Impact 2019 report, the travel and tourism sector's contribution to India's GDP grew by 4.9% in 2018, making it the third biggest in the world behind China and the Philippines. In the tourism sector, entrepreneurship is usually acknowledged as a best practice since it fosters an environment that is free-thinking and open to new challenges. Within this sector, women hold a position of utmost significance. Their contributions are not limited to working as workers; rather, they are equally important in business and in starting their own businesses. The current study was carried out with the goal of gaining a better understanding of the potential available to women entrepreneurs in this industry as well as the problems they confront. The travel and tourist business has been hit hard by the breakout of pandemic COVID 19, which has caused widespread illness. Problems relating to expansion or diversification, limited opportunities for diversification, the requirement of professional expertise, a lack of guidance, direction, and support from the government are just some of the challenges that entrepreneurs face. Other obstacles include a lack of available financing, the pressure of domestic responsibilities, fierce competition, problems with expanding or diversifying the business, and so on.

According to the findings, global crises have a significant impact on the tourism industry. Almost immediately as the news breaks, travellers opt to postpone or cancel their trips. Trip insurance and refunds due to travel cancellations were among the topics that emerged from further in-depth research. Providing vacation packages that include travel insurance may help resurrect the business, since it has become a hot topic.