Digital Marketing Channels: Analysing Customers’ Preferences

Abstract

We can utilize digital marketing channels to communicate about brands, products, or services. These digital marketing channels are very much effective in attracting the potential customers’. Modern digital outlets include Facebook, Twitter, YouTube, and email addresses, among others. With these channels, you can help your customers with any concerns or challenges they may be having while simultaneously promoting your organization and reaching your marketing goals. However, not all digital marketing platforms are ideal for attaining all corporate objectives. Some are better suited to certain audiences, while others are created differently depending on their own abilities. So, to achieve a given goal, you must first decide which digital marketing channel to use. The consumer can use any or all of the above channels before making a purchase. This research paper's goal is to find out which digital channel of communication is preferred when shopping online.