Adaptation toward M-commerce Trends in India

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Wiranya Sutthikun, Hathairat Khuanrudee, Prapaipit Liubsuethagun, Sirimon Saensuk


M-commerce provides the opportunity for businesses to come up with innovative ways through which they can deliver value to customers in the current competitive environment. In developing countries such as India, even though m-commerce is a nascent concept, statistics show the potential of significant growth in the future. This article examines the concept of E-commerce and M-commerce in India including growth of M-commerce, internet penetration, the rise of digital payment, issues, prospects, and challenges facing in India.

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