The Psychological Dimensions Of Stock Trader Satisfaction With The E-Broking Service Provider

Abstract

Understanding about quality of care through the perspective of stock traders who access Stock broking services facility of deliverables are now thought to be very vital in the Finance industry. The particular report showcases the outcomes drawn vide the study held into assessment of the quality of delivery of Stock broking service in Chennai, Tamil Nadu. The study desired to arrive dichotomies with respect to the Stock broking e-service quality in 3-in-1 service provider and 2-in-1 Service Provider with respect to the level of functional as well as technical services got by stock traders at Stock broking services. In addition, the constraints of service providers of stock broking along with the premium allocated on service of customer within their operations were investigated in the study. A blended approach was considered to elicit feedback from 400 customers of 10top stock broking firms with highest client base using a questionnaire methodology. The study imported the SERVQUAL instrument to gauge the five dimensions of quality of service. Methods such as Cross tabulation along with independent t-test were adapted to study and interpret the considered data. It is found of the study that there exists increased level of satisfaction in 3-IN-1 and 2-in-1 Stock broking Service Providers. It is suggested that there should exist a firm association between relevant partners to elevate service quality in the providing of Stock broking services in Chennai.