Experience And Satisfaction Of Tourists Over Agritourism In Himachal Pradesh

Abstract

In today's environment, travellers are more concerned with obtaining peace and quiet from their vacation spot than with simply travelling. Travellers engage in travel experiences that allow them to interact with locals and gain a true knowledge of the culture and traditional ways of life. Agri tourisms is one way to respond to the needs of these all-inclusive travellers. The goal of this study is to determine the degree of variation in the elements impacting the pleasure and anticipation of guests undertaking Agri tourism. The study is being done in different districts of the Indian state of Himachal Pradesh. The data collection approach is a closed-ended questionnaire. The study's objective is to assess the many characteristics of rural Agricultural tourism accommodations that contribute to visitor satisfaction or discontent, as well as to educate Agri tourism owners about the needs and expectations of guests in order to enhance the service given. Additionally, the study explored the impact between guests' socioeconomic status and their level of satisfaction. The research findings support recommendations for Agri tourism operators and public authorities that will increase customer satisfaction and lead to the improvement of widespread cultural and rural tourism. In this paper analysis to assess the level of expectations and satisfaction of tourists over Agritourism attributes has been done. Under this objective, two hypothesis are generated - Tourist Satisfaction purpose/motivation to undertake this trip and tourist Satisfaction expectation and experience values. Both hypothesis are validated by independent t-test. In other test, Chi-square find the relation between different attributes