Consumer Perspectives On Grocery Retail Shopping In Saudi Arabia

Abstract

It is well known that consumer behaviors toward grocery shopping in shaping their decision making is considered to play a pivotal role in any given economy growth. After the pandemic several changes relating to the consumer perspectives were changing.   This research focuses on understanding the changes taking place from consumer perspective in the grocery retailer industry.  This research has five main objectives; mainly presented in studying consumer purchasing perspectives in KSA and examine the factors along with key drivers for purchasing groceries in KSA.

This paper utilizes an original dataset taking by customer living in KSA. From the finding of the analysis done on the primary date which was a survey distrusted to many end users across the country. it can be concluded that none of the suggested factors were really impacting the decision making for the consumer; in fact it was conclude that the convenience factors plays pivotal role in address the needs for the grocery shopping. Therefore, small grocery store should build new strategy to address the conveniently part with related to grocery shopping.