Strategies of HEIs Presidents in Attaining Their Targets and Priorities

Abstract

The rising demand for quality education is current issues in the New Normal with management, which has to undergo a radical transformation in uplifting it since COVID-19 has adverse effects on education. This offers a challenge to all levels of Higher Educational Institutions (HEIs) managers. This study attempted to find out the strategies HEIs Presidents in attaining targets and priorities. Specifically, their management styles, their targets and priorities, and other strategies employed to the realization of the institution's targets and priorities. The study adopted a descriptive-analytic approach of quantitative and qualitative methods of research. This methods was used to confirm, validate, or corroborate findings. Information was generated from the responses of the respondents using focus group discussions (FGD) and documentary analysis from the responses of presidents, middle-level managers, selected teaching and non-teaching personnel, or a total of 411 respondents of ten (10) HEIs in Region V.
The groups of respondents differed in their strategies especially on the assessment of the management styles of the Presidents and the majority them used autocratic style; The Presidents common targets and priorities are higher in accreditation level, academic excellence, community services, and attainment of VMGOs; aside from management styles, delegation and/or empowerment, consultations, constant monitoring, and follow-ups as other strategies in achieving the institutional targets and priorities; The management style can contribute to the realization of the institutions' targets and priorities; There is still a need to evaluate and equip future educational managers with the necessary knowledge, skills, and attitudes to manage an educational institution.