Effect Service innovation stimulus, Employee engagement, and Service innovation on Marketing Performance of Pharmacy Retail Business in Thailand

Abstract

It is a fact that when the employees are inspired by the company’s leaders to think creatively, they have self-confidence as well as resources to pursue the ideas. The role of innovation, as well as engagement, is very important for the employees at all levels. The given study is designed to examine the impact of service innovation stimulus on marketing performance of the retail pharmacies firms in Thailand while with the help of mediating the role of service innovation and moderating role of employee engagement. Moreover, as there are various sampling techniques used for the analysis and collection of data, in the following study the convenience sampling technique is used. The data has been collected through a survey questionnaire. It is important to mention that the response rate was generated through a pencil and paper questionnaire. Under the analysis section, different techniques are used such as KMO, SEM, Bartlett test, demographic profile, convergent and discriminate validity test, etc. Whilst the results and tables of findings have illustrates that there is a significant impact of service innovation stimulus on the marketing performance of the pharmaceutical companies. At the same time, service innovation and employee engagement both have a positive moderating and mediating role in this regard. Therefore, in the end, it is recommended that future researchers or studies should focus on other different variables to make research more significant and novel.