RANKING THE EFFECTIVE FACTORS IN CREATIVE MARKETING IN IRAN NOVIN INSURANCE

Abstract

Nowadays, there is a product and a service for any need. All companies need new methods of thinking about products and services for their markets. Creative marketing creates changes in the information structure of the products and current services and targets the secure borders of the market. The competition between the bank branches is quite fierce and demanding, and a few organizations can take care of their rivals; only organizations that consider the effective factors in creative marketing, and constantly produce creativity and innovation can survive. By finding the effective factors in creative marketing and ranking them, organization goals can be achieved faster and easier. The purpose of this study is to identify and rank the effective factors in creative marketing in Iran Novin. Using library studies, six categories of effective factors in creative marketing in Iran Novin  were identified. These factors and their options were ranked using the AHP technique. In accordance with the results, the effective factors in creative marketing are: Creative price factors, creativity factors in product, creativity factors in advertisement and promotion, distant environment factors, near environment factors, and distribution creativity factors.